Why Fractional Doesn’t Give Me Whiplash

Because I don’t live in chaos—I walk through well-built houses.

“Isn’t it hard to keep track of multiple businesses?”

I get asked that often by founders considering a fractional COO or Integrator. And on the surface, it’s a valid concern. How can one operator work across different companies without losing context—or their mind?

Here’s the honest answer:

I don’t spin plates. I walk houses.

Step Into a Well-Built EOS House

When I enter a business, I’m not showing up with a toolkit and a fire extinguisher. I’m stepping into a structure—an EOS house.

• The frame is the Accountability Chart. It’s what defines the walls—who owns what—and evolves as the company grows.
• The rooms are built for specific functions. Each space has a purpose. Sales doesn’t live in the kitchen. Ops isn’t hiding in the laundry room.
• The furniture and appliances? Those are the systems and processes. Everyone knows what they are, how to use them, and no one’s burning their hand on a stove they weren’t trained on.

A well-run business feels like a clean, functional home.
And I help keep it that way.

L10s: The Weekly House Tour

Here’s where the analogy gets real.

Your L10 meeting?
It’s like stepping outside your house, then walking through it with a Realtor.

You look at every room with fresh eyes:

• “Is this layout still working for us?”
• “Do we really need two couches in here?”
• “Should we knock out this wall or add a new room?”

As your fractional Integrator, I’m not just tagging along on that tour.
I’m the Realtor who helps you see what’s possible—and then helps you move the furniture, buy the new washer, and get the permits filed.

I run the L10.
I meet with the CEO 1:1.
I guide key team members through clarity, tension, and change.

But don’t ask me to open the mail or bake cookies.
I’m not your admin or your operator-in-residence.

Rhythm Over Reaction

What keeps me sane across multiple clients?
Cadence. Clarity. Boundaries.

Each company gets a dedicated rhythm—an L10, a leadership sync, a project planning block. We stay aligned on priorities, and I stay in my lane.

I’m not managing your full team.
I’m not on call for every decision.
I’m the one who helps the CEO and the leadership team make better decisions, faster, without reinventing the house every quarter.

Chaos Isn’t a Fractional Problem

It’s a structure problem.

If your house has no walls, no working plumbing, and the couch is on fire—then yeah, it’s going to feel chaotic.

But that’s not a reason to avoid fractional help.
It’s a reason to bring in someone who knows how to stabilize and scale.

Takeaway

A great fractional COO doesn’t get whiplash—
they build houses that run better without constant supervision.

If you’re tired of walking through your business and wondering “Why does this room still look like this?” or “Did someone move the fridge again?”—
It’s time for a new kind of Realtor.

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